If we could afford Guinness we would drink it all the time. After watching this commercial I'm having second thoughts as to why I should support Guinness as a company.

Objectification, sexism, racism and violence toward women are common themes in commercials however this commercial is completely unnecessary. It's revolting. It angers me and reminds me of how much more work needs to be done to educate the masses on how women are not objects.

I've lost a lot of respect for you Guinness. And to think I once referred to you as a classy beer.

I guess it's back to the redneck domestics for now.

5 Comments:

  1. no634 said...
    Yeah, I was pretty embarrassed watching that... although I think it will be very effective for the animal-house market they are targeting. Imagine stereotypical frat guy watching that.
    Kel said...
    Oh, I have friends that just laughed! That is until they saw I wasn't laughing.

    I can already see the frat posters of this commercial.

    What's nice is how YouTube is listing it as explicit material.
    Butterflyfish said...
    Pretty sure its not official.
    Fox said...
    man, that cannot be official...

    wow.
    Kel said...
    Relieved!

    http://www.independent.co.uk/news/media/comment/claire-beale/claire-beale-on-advertising-famous-brands-are-heading-for-mediocrity-by-pulling-offensive-ads-sets-a-dangerous-p.htmldent-884088.html

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